Burt’s Bees CBD Launch
I led a creative team in the launch of the Burt’s Bees CBD line. After establishing the initial branding and voice, I directed a team of designers and writers who brought the new product line to life across all channels.
The product launch video told the story of the Amish community making the products possible.
A sampling of materials from the completed brand launch.
Establishing Brand Elements
The goal was to retain some of the core branding elements of the well-known and loved Burt’s Bees brand and to elevate it and communicate an overall feeling of calm to reflect the product benefits and price point.