Dashlane Brand & Creative Strategy

I was hired at Dashlane during a pivotal growth time and tasked making a dry and complex product like an online identity manager into something simple and approachable. Through partnership with marketing and product design we refocused the strategic positioning, brand voice, user experience, advertising approach, and more. Below is a sampling of the final brand book and the commercial campaign my team wrote and directed that was born out of our new strategy.