CALM X Lil Jon
It started with an enticing tension between expectation and reality. When I heard Lil Jon was trading krunk for calm with the launch of his first mediation album, I felt like a perfect fit for Natural Vitality's CALM magnesium supplements. Collaborating with the Grammy Award winning artist, we threw an album launch retreat with a live mediation, influencer and paid content creation and a CALM mocktail, ultimately driving record-breaking sales.
PR hits from the event and corresponding content content brought in over 1 Billion impressions, while paid media blew past previous engagement records.
Multi-channel Content
Over 20 pieces of branded and creator video content was produced during the 3-hour event.