Renew Life Brand Strategy
& Identity

Clorox’s Renew Life supplement brand was charged with a refocusing back to its roots of digestive health. Working closely with brand partners we identified a modern approach to the freedom that good gut health gives consumers. I worked to translate this into brand attributes, storytelling and a refreshed identity that we applied across all touch points.

Translating Brand Strategy Into Brand Personality

A sampling from the final brand book showing the distillation of internal brand strategy into a consumer-facing brand persona.

Expressing The Brand Across Channels

A sampling from the final brand book showing examples of consumer-facing experiences.