Slice Rebrand

Overview: The brand’s first Creative hire, I led MyPizza’s rebrand to Slice, including brand strategy, identity, product, web, and marketing. The launch earned an app store feature and today the company is valued at $1.8 Billion.

My Role: Brand Strategy, Creative Direction, UX, Design & Copy

Where it started

Originally named MyPizza, the bootstrapped pizza ordering website had won its first round of funding. The rebrand’s goal was to build a well-loved, memorable consumer brand that spoke to the American tradition of authentic local pizzerias.

New Foundations

Brand Strategy

Consumer &
B2B Targets

Style Systems

Reimagined Experiences

From the app and website to emails and in-store collateral, the new Slice celebrates local pizza as a symbol of the American dream and a way to bring families together.