Slice Rebrand
Employee number 17 and the brand’s first Creative hire, I led MyPizza’s rebrand to Slice, including brand strategy, identity, product, web, and marketing. The launch earned an app store feature and today the company is valued at $1.8 Billion.
Where we started
Originally named MyPizza, the bootstrapped pizza ordering website had won its first round of funding. The rebrand’s goal was to build a well-loved, memorable consumer brand that spoke to the American tradition of authentic local pizzerias.
Rebrand goal: Build a brand worthy of America’s favorite food that resonates in a dual-sided marketplace—pizzeria owners and the families they serve.
Purpose: uniting people through local pizza
Authenticity
Connection
Celebration
Reimagining omni-channel experiences
Reimagined Experiences
From the app and website to emails and in-store collateral, the new Slice celebrates local pizza as a symbol of the American dream and a way to bring families together.
