Burt’s Bees CBD Launch

I led a creative team in the launch of the Burt’s Bees CBD line. After establishing the initial branding and voice, I directed a team of designers and writers who brought the new product line to life across all channels.

A sampling of materials from the completed brand launch.

Establishing Brand Elements

The goal was to retain some of the core branding elements of the well-known and loved Burt’s Bees brand and to elevate it and communicate an overall feeling of calm to reflect the product benefits and price point.