Dashlane
Brand Refresh
Overview: The Dashlane brand makes a complex concept like online identity management simple and accessible.
My Role: Strategy, Creative Direction, Storytelling, Book Design
A brand that bridges B2B & B2C
From unifying brand values and strategic positioning to identity systems and marketing collateral, the Dashlane brand evolution scales for all audiences and marketing funnels.
Brand improvements led to a nearly 200% increase in Aided Brand Awareness year over year, an app store feature, and more
First Brand Commercial
We were tasked with balancing brand storytelling and performance, showcasing the product benefits in simple yet emotionally compelling ways that would drive both awareness and purchase.
