Objective Wellness
Brand Relaunch
Objective Wellness is a supplement brand for Gen Xers who have a difficult time prioritizing their own wellness, caught between caring for their growing children and their aging parents. An MVP brand identity was originally created to start learning which kind of products resonated with this group. I was hired on to fully flesh out the brand strategy and persona, to craft a new identity, build a creative team, and relaunch the brand across the DTC funnel.
Before and after packaging
Optimized to compete against emerging startup brands on the digital store shelf.
Foundational Brand Strategy
Digital, DTC & Retail Evolution
Creative Testing & Optimization
Quiz prospecting and retargeting campaign testing.
