Professional Experience
 

Head of Brand & Creative DTC, The Clorox Company, Dec 2019–Present

Leading the Brand & Creative org for Clorox DTC, providing brand strategy and creative direction across several health, wellness, and beauty brands, including Burts Bees, Brita, Renew Life, Rainbow Light, Natural Vitality, and Neocell.

  • Manage a team of 14 strategists, designers, writers, and project managers, including director level team members

  • Lead team through high-volume performance- and brand-driving creative executions across several brands

  • Branded and launched Burts Bees CBD (cbd.burtsbees.com)

  • Lead soon to be launched repositioning of Renew Life

  • Member of DTC executive team, shaping the culture of our organization within Clorox


Creative Director, Dashlane, Aug 2017–Nov 2019

Built a team of designers, writers, and creative ops while redefining our brand strategy and bringing it all to life

  • Executed logo redesign and brand refresh across all journey touchpoints

  • Built a Creative team of 7 from scratch, managing brand strategy, creative development, and workflow across a multiple countries and languages

  • Led successful collaboration between agency partners and internal creative team to execute brand strategy, visual and tonal rebranding, commercials, and more


Creative Director, Slice, February 2016–February 2017

Hands-on Creative Director, leading all design and copy and managing a team of UX designers, Marketing Designers, and Writers.

  • Defined market opportunity and key B2B and B2C personas

  • Led Slice's rebrand from MyPizza, including brand name, values, colors, ux component library, email design, and marketing materials

  • Define and execute the Slice brand look and feel

  • Growing out a team of designers and writers

Accomplishments of note: App store feature—new apps we love, Reached number 16 in food and drink category in app store
 

Brand Creative Manager,  Zillow (Trulia), August 2013–February 2016
At Trulia, I lead the team that brought the brand to life. I defined and executed the company brand refresh, and hired and mentored a talented team of designers and writers.

  • Define and execute the Trulia brand look and feel

  • Partner with brand marketing to define Trulia repositioning, brand strategy, and product marketing pillars

  • Art Director/Design lead on all consumer-facing campaigns

  • Manage Brand Creative Team—3 visual designers and a creative copywriter

  • Provide creative oversight to external creative agencies and brand partners

  • Effectively execute high-performing engaging creative

  • Hire and mentor creative team members

Projects of note: Refreshed Trulia logo, created new color palette, designed brand book


Graphic Designer & Content Strategist, Go Ahead Tours, EF Education, 2010–2013
Designer and experience manager for a specialty segment of customers at a travel company.

  • Design emails, landing pages, and print pieces for marketing campaigns and program materials

  • Contributed to company rebranding and template redesign

  • Determined site map and edited web copy for the group travel section of our site: www.goaheadtours.com/groups

  • Researched and produced a road map of our customer life cycle

  • Created a customer voice and brand guide to be used in trainings of writers and sales staff

  • Devised content outline for a 50 page interactive customer handbook

  • Created time-saving/cost-cutting processes, such as an automated flyer system and filemaker pro content management database

  • Helped take customer segment from 15% to 30% of the company


Design Production Associate, Martha Stewart Living Omnimedia, Body+Soul Magazine, 2008–2009
Design Production Associate for nationally distributed Body+Soul Magazine and its sister publication, the Weil Self-Healing newsletter.

  • Designed FOB/BOB sections of magazine

  • Created, trafficked, sent and approved all page files in PDF workflow

  • Advanced level color correction, retouching, and quality control

  • Point person for communication with vendors and NY offices

  • Managed, taught, and advised interns


Graphic Designer, EF Foundation for Foreign Study,  2007–2008
Marketing communications print and web designer for educational non-profit. Also, responsible for project trafficking and production.

  • Trafficked and managed all communications projects

  • Branded, marketed and designed for our audience

  • Photo shoot assistance

  • Writing and editing support

  • Maintained relationships with vendors, negotiating quotes

  • Managed, taught, and advised interns

Copywriter, Karen Rossi Studios,  2003–2005
Marketing, e-commerce, and creative copywriter for renowned metal sculptor
 

 

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Education

Master of Arts, Publishing & Writing
Emerson College, 2006

Bachelor of Arts, English, Writing Concentration
Minor: Psychology
Saint Joseph College, 2004

Computer skills

Adobe Photoshop
Adobe Illustrator
Adobe Indesign
Sketch
Figma
Invision
Acrobat Pro
Keynote
Wrike
Jira & Confluence
Microsoft Office
Basic html