Creative Direction and Strategy
Built and led teams of up to 25 people that cover Brand Strategy, Design, Copy, Production, and Operations
Workflow optimization and budgeting
Agency Management and briefing
Branding and rebranding of new and established businesses—B2C & B2B
Brand positioning and repositioning
Persona development
Product innovation and development
Partnership and influencer strategy
Full funnel creative testing strategy
Brand launches
Tech and CPG product marketing and GTM campaigns
Content calendar planning and execution
Direction of full-funnel creative and messaging